Customers turn off app notifications and delete apps they rarely open, yet a wallet pass stays on the phone they carry everywhere, appears on the lock screen when they walk near you, and needs no download at all. Ritu David and Muhammad Aish will build one live and show you how to run it for your own brand.
Leads strategy and communications, with 23 years in brand strategy, and made the reel that started this conversation.
Will take you through how the pass is built and connected to your customer data.
How a loyalty card is laid out so that it looks like your brand and is clear at a glance, including stamps, points and offers.
How a pass links to your billing or customer records so that balances and rewards update automatically after every visit.
How your pass surfaces on a customer's lock screen when they are near your outlet, and how to word the message so that it earns a visit.
How to invite customers to add the pass at the till, online and on Instagram, and what keeps them from deleting it.
Any business that depends on customers coming back, including cafes and restaurants, clinics and salons, jewellery and fashion labels, and retail brands of every size. You do not need a developer on your team, and you do not need an app. You will leave knowing what to build, what to ask your vendors for, and how to decide whether Apple Wallet suits your customers.
Register on the next page by sharing your name, organisation, LinkedIn ID and WhatsApp number, then complete your payment. Your joining link will reach you by email and WhatsApp, with a reminder before we begin on Saturday 14 November at 11am IST. Seats are limited so that we can take your questions properly.